Our studio neighbors at Ted Boerner Inc. came to us to design a new identity for their renowned furniture design company. Ted Boerner was in the middle of a website redesign when they felt that they needed to refresh their brand to really begin anew.

After sporting a full word mark for 15 years, we decided to design an organic TB monogram. The connected TB monogram is representative of their approach to design, “to balance the idiosyncrasies of nature with the clean rhythms of modernism.” It represents growth and connection between the talented craftspeople they collaborate with.