Traditionally, the idea of a “ringer” is of an expert taking advantage of an unknowing challenger. In sports, it means bringing in an expertly- skilled player to a novice game. At wine tasting competitions, this means entering a lesser known, inferior wine to a high-end tasting or vice-versa, introducing a high-end wine to a tasting of lesser knowns.

Our client was interested in releasing a house restaurant brand that would be perceived as a high value wine, but available at an affordable price. We created a rustic word mark and paired it with modern type, and chose simple colors and textured paper in a single label strip positioned low on the bottle to denote integrity and simplicity.