Spirit Works Distillery decided to grow their portfolio with two new small batch Whiskeys. The team also wanted to expanding the design of their labeling system. Their core products use a specially designed side wrap label for their tapered bottle. For these new whiskey, we decided to take a different approach and work with the front contours of the bottle and feature their logo printed on the front.

The result was a front wrapping label with a special die cut that nestles the logo. Gold foil on smooth textured label stock brought the design together in a strong brand statement, allowing the bottle to stand out in a dimly lit bar.