RYE AND WHEAT WHISKEY
Spirit Works Distillery decided to grow their portfolio with two new small batch Whiskeys. The team also wanted to expanding the design of their labeling system. Their core products use a specially designed side wrap label for their tapered bottle. For these new whiskey, we decided to take a different approach and work with the front contours of the bottle and feature their logo printed on the front.
The result was a front wrapping label with a special die cut that nestles the logo. Gold foil on smooth textured label stock brought the design together in a strong brand statement, allowing the bottle to stand out in a dimly lit bar.